Self reflection can be one of the toughest things we can do – but ultimately to improve ourselves we must recognise our weaknesses and improve them.
One of my biggest downfalls of late is not having enough balls. When it comes down to the bottom line I have been piss farting around in critical areas. What does this mean? Let me explain a little bit further.
If you have been chatting to me lately or have read what I’ve written you may have noticed. What I’m talking about is my general outlook on the industry and how to go about things.
I can often be heard saying things like “oh that site is spammy” and “that doesn’t offer anything to the industry.” When it comes down to what makes money though, I’m lagging behind the rest of my competition.
I haven’t been going after the money terms and I haven’t been aggressive enough in my marketing. I can improve myself greatly in this area. Outside of online marketing I take a no bullshit approach, put in the hard yards and get the result. I have to take a leaf out of my own book and implement this into my online marketing efforts.
The last 24 hours have really woken me up to the fact that I am pretty soft when it comes down to this concept. I am readjusting my SEO strategies accordingly to go after the terms that will bring in the dollars. I will be gearing my sites more towards creating wealth; rather than going after the airy fairyness of providing the greatest user experience ever.
While won’t be going as far as making my sites unfriendly towards my users, I will be far more aggressive. I’m a saleman at heart and that it what I need to do; sell. I will be showing my visitors exactly what I want them to do and enforcing my call to actions.
I think if I tighten up my strategy in this regard my results will greatly improve. While it may not be easy to look that hard at oneself, ultimately that’s what is needed to take affiliating to the next level for me.
So the question to you is; are you misleading yourself or are you brutally honest in your performance? Ask yourself that question and if you know you have to change something then the answer is simple. Do it.
Grow some balls.
{ 2 comments… read them below or add one }
I try to view this as catering to a different kind of people, not as sacrificing the user experience/usability/integrity of a site.
Many people genuinely don’t want to read high quality advice or recommendations – They think they do, but they are just too casual/lazy/whatever to spend the time reading about a subject, and just want to be sold something that they can understand.
In an Utopian world they would listen to the god advice on your site, but the reality is that their 8 second attention span expire, and they go on to the next site where some random guy is sell them a worthless piece of junk.
By making some more “spammy” sites, I can lead those lost souls towards some good decisions, or at least to a lesser evil.
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You can obviously also go all out and just sell worthless junk, but I suspect that you are writing about focusing more on getting people to sign up – Not selling them untested products to increase the size of various body parts.
The comment above isn’t “how I TRY to view things”, it is actually how I view them.